Retail Store Marketing Plan

Write a professional marketing strategy and action plan for a store with this easy-to-use Retail Store Marketing Plan template.

The Marketing Plan can be used by either a start-up business or by an existing establishment looking to expand its product lines or open new locations. The template includes:

• financial and budget projections with respect to marketing and promotions,
• an overview of the store's competition and target markets,
• a marketing strategy,
• a SWOT (strengths, weaknesses, opportunities, threats) analysis,
• control methods which the business has in place, or plans to initiate, to measure ROI (return on investment) and the overall effectiveness of its marketing programs,
• instructions to help you complete each section,
• a Confidentiality Agreement to protect against disclosure of your proprietary information, such as financial data.

This Retail Store Marketing Plan template is provided in MS Word format, and is fully editable to fit your particular circumstances.